.Google.com's Martin Splitt responded to a concern in the search engine optimisation Office Hrs podcast regarding whether reproducing YouTube online video information right into text message on a web page will be considered duplicate material as well as possess a damaging impact on the websites ranks.Although reproduce web content is not a damaging ranking factor, material released on an even more authoritative website may trigger the material on the much less reliable web site to become outranked. It's a legitimate concern to ask because information on an authoritative will definitely outrank the same web content on a much less authoritative one.Some in the search community describe one piece of material appropriating the rankings of an additional as 'cannibalization' of the website's ranking ability. This is actually the issue of the person requesting the question.Google.com's Martin Splitt reported the sent concern:." If I make a YouTube video recording and then take that precise text or information as well as spot it on a web page, could Google.com banner that web page or even web site for replicate information?".Various Information Media Are Handled As Separate.Martin Splitt responded to that both forms of web content are actually various and also are going to certainly not be dealt with as the very same web content, thus posting message content removed from a video will not be taken into consideration replicate material.This is his solution:." No, one is an online video as well as the other one is text information, and that will be unique content!".Posting Drew Out Text From Video.Martin applauded the idea of removing message web content from a video and also publishing it as content, taking note that some people favor to take in information in text type instead of enjoying a video recording. Switching the circulation of content from text to audio or video clip is actually possibly not a bad suggestion also given that some folks have difficulty reading text message material as well as may like listening closely to it from a video or a podcast format.Martin discussed posting video recording information in a textual variation:." It's likewise certainly not a bad idea, some users (like me) might like a content model and also others may not have the ability to use a video recording variation of the information initially because of transmission capacity or visual constraints.".Takeaways.The tip behind the inquiry is repurposing information and also it's a great idea. Explore is more than Google.com, it is actually additionally YouTube and also anywhere individuals acquire their audio material, like Spotify. The truth that there is no cannibalization of the information in between tools makes repurposing a realistic method to prolonging your content grasp.Pay attention to the podcast at the 8:20 moment mark:.Featured Picture by Shutterstock/Roman Samborskyi.